The rain gods, it appears, will play a role in the decision of fast moving consumer goods companies to either raise or maintain prices of their products in the second quarter of the financial year.
Godrej to focus more on own brands as the licensing agreement with Sara Lee ends in two years.
In what will be a cross-country movement of products, Godrej Consumer Private Ltd (GCPL) may introduce some of its international brands in India this year. The move is aimed at securing its presence at the premium end of the personal care market, a segment it is not too strong in.
In a bid to expand its haircare portfolio, Kolkata-based Emami is test-marketing a few products, including a shampoo, in Andhra Pradesh. The exercise should be completed in a few months, according to Harsh Agarwal, wholetime director at the company.
Key revenue generator, however, will continue to be advertising sales.
Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.
But, Madras HC not happy with P&G disclaimer for Tide Naturals' ad.
Abay Kewadkar, director, Four Seasons Wines, says there is room for expansion of the facility based on initial consumer feedback to the initiative.
Whether it's colas, shoes, mobile connections or vehicles, the celebrity who endorses a product becomes the face of the brand.
Television ad rates see steep rise, advertising pie expected to grow 10%.
UB's beer brand will take on Bacardi's Breezer in the flavoured alcoholic beverage market.
Weak enforcement results in Rs 15,000-cr of imitations sold annually.
The country will be the new battleground for the world's largest and second largest food companies
Onida's entry into mobile phones a year and a half ago has been a low-key affair. But not any longer, courtesy its television advertisement which plays on the brand name Nokia phonetically.
This would indicate the beginning of a slowdown after five quarters of robust top line and bottom line growth, say the analysts. They blame rising food inflation as the key reason for the lower consumer offtake.
Indian fast moving consumer goods (FMCG) players are once again on the prowl to acquire companies, as the economy picks up.
Emami may join the race to buy Simple, one of the largest skincare brands in the United Kingdom. Sources familiar with the development say the company is exploring all options and may approach the management of the UK-based company shortly.
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